New Years, New Decks: Recent Client Transformations

2025 is shaping up to be a big year—so now’s the time to start preparing for your raise.

To kick off the new year strong, we’re sharing some insider before-and-after examples from our client projects—showing exactly how we approach the toughest slides.

We’re diving into the slides that make or break a pitch—the ones that get the most attention but are hardest to get right:

Example 1: How It Works

Before:
❌ Information overload with problem, solution, and functionality in one slide.
❌ Bullet points lacked depth, missing key details about the user experience.
❌ Design didn’t enhance the narrative or guide the reader's eye.

After:
✅ Separated solution and functionality into distinct slides for better digestion.
✅ Condensed "how it works" into 4 clear, concise bullet points.
✅ Created a visual flow tying each component to the platform's overall value.

Key Takeaways:
✅ Break down technology into 3-5 simple steps.
✅ Use user-centric language and explain importance.

Example 2: Competitive Analysis

Before:
❌ Combined multiple analysis techniques, resulting in confusion.
❌ Excessive text and an unhelpful visual detracted from the company’s key differentiators.

After:
✅ Focused on the most impactful market differentiators.
✅ Eliminated the matrix, highlighting key competitive advantages.
✅ Added a compelling one-liner summarizing the core competitive edge.

Key Takeaways:
✅ Identify and emphasize the most crucial differentiators.
✅ Create a custom framework, rather than trying to fit into a pre-existing one.

Example 3: Value Proposition

Before:
❌ Jargon and lacked structure.
❌ Failed to communicate the true value to end-users.
❌ Relied on scientific justification instead of highlighting tangible benefits.

After:
✅ Led with a clear "so what" statement.
✅ Presented 3 compelling aspects of the technology for end-users.
✅ Eliminated jargon for universal comprehension.
✅ Used "punch words" to identify each value proposition, followed by concise descriptions.

Key Takeaways:
✅ 3 key value propositions with significance to end-users or decision-makers.
✅ Clear, jargon-free language for a message that resonates with all audiences.

At LionRun, we’re slide problem-solvers. We’ve seen hundreds of decks—each unique, but many facing similar challenges.

Whatever you’re wrestling with, we’ve probably seen it before, and we may have a simple solution to help you communicate your story more effectively.

If you’d like to talk through your deck or get some feedback, we’re here to help. Book a call with us and let’s start the year off strong.

Client Spotlight: UltraOral

We are excited to spotlight our recent client UltraOral, a seed stage company that is transforming global health by providing affordable, non-invasive solutions that enhance the absorption of nutritional supplements and drugs. 

Their flagship, patented solution, the Thermodynamic Gum, allows for increased oral absorption of ingredients, allowing for patients to receive significantly more nutrients in a shorter time rather than taking a pill  

After completing a pitch review session, LionRun had the pleasure of working with Daniel to create stellar investor collateral that effectively tells the story of their impressive technology.

Hear more about UltraOral and Daniels experience working with LionRun at the full interview here.

Ultra Oral is actively seeking investment to further its production and spearhead its expansion into the US Market. 

Interested in learning more about UltraOral? Contact CEO, Dr. Daniel Sander, [email protected]

Thanks for reading, here's a 10% discount on any project—use it yourself or share it with a fellow founder who could benefit from our services. Download the PNG and send it to us upon outreach!

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Until next time— we’ll be on the lookout!

Interested in working with LionRun?