Run the Raise Recap, Getting Investment Ready, 'What' before 'How', GetBetter Spotlight

Thank you Tel Aviv!

Last week we hosted Run the Raise in Tel Aviv—and we’re still taking it all in.

The goal was to give every founder in the room a clearer sense of whether they’re ready to raise, what’s holding them back, and how to approach the process with confidence.

Big thanks to our guests—Eric Reiner (Vine Ventures), Lia Cromwell (UpWest), and Hillel Fuld—for showing up and speaking with serious clarity. They broke down what builds conviction on their side of the table, and what kills it. We took home full pages.

We’re still processing all the insights, and we’ll be sharing some of our most valuable takeaways soon. For now, here’s a quick recap of the night:

SeedLegals: Getting Investment Ready

We sat down with Anthony Rose, founder of SeedLegals, and got to the meat of it all with a candid conversation about what it really means to be investment ready.

The full conversation is well worth your time.

Here are a few of our favorite highlights from Nina 👇

The Raise Before The Race

What milestone does this raise help you achieve?
What risk are you de-risking with capital?
What becomes possible that isn’t today?

We don’t just ask these questions to check a box.

We ask them because they shape everything that follows, how your story is structured, how your pitch lands, and how investors make sense of what you’re really building.

What Before How

Founders are builders.

So it makes sense that when we pitch, we want to show what we’ve built.
But what grabs people first, investors especially, isn’t the “how.” It’s the “what.”

When we lead with that clarity, that’s where attention locks in.

Client Spotlight: GetBetter. 💪

What started as a simple accountability group on Snapchat turned into a full-blown movement, hundreds of people sharing workouts and keeping each other on track.

Now, Nick and Kevin Shanker are building GetBetter.—a community-powered wellness app. We’ve been working with the GetBetter team to tighten their fundraising narrative and positioning as they prepare for a $3.5 Million raise.

Watch the full length conversation here.

Excited to see what’s next!

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Until next time— we’ll be on the lookout!

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